All Display Specs

Web Display

Web display units enable brands to serve IAB Standard Display ads on weather.com that give brands a solid footing in their overall paid media strategy.

GIF, JPG, PNG

THIRD PARTY: Serve and Track
If utilizing DoubleClick Campaign Manager (DMC) tags, Internal Redirect tag types are required for all placements.

Table showing information about possible ad configurations
Med Rect Half Page Leaderboard
Ad Size 300x250 300x600 728x90
File Size 40k 50k 40k

HTML5

THIRD PARTY : Serve and Track
If utilizing DoubleClick Campaign Manager (DMC) tags, Internal Redirect tag types are required for all placements.
HTML5 accepted through 3rd party tags only for banners.

  • Initial Load: 200k
  • Polite Load: 400k
  • HTTP Requests: 15
  • Time to Visual Start: 0.8 secs
  • Visual Animation Length: 15 secs
  • Fallback Image Size: 50k
  • Number of Connections: Web-4 | Mobile-3 | Site-served-3
  • Weather.com follows IAB Standards and LEAN Ad Guidelines. Please check our Ad Guidelines for more information.
  • Agency-built HTML5 creative must be 3rd party served; HTML5 executions built by our Creative Lab can be Site-Served Direct, or on Programmatic Guaranteed lines and Preferred Deals.