As a leading upscale hotel brand, Crowne Plaza Hotels & Resorts understands how weather can impact travel. They also recognize Watson Advertising’s scale as a top 10 digital travel property. So the brand leveraged Watson Advertising’s location data to target Business Travelers when they checked the forecast. High impact Branded Backgrounds and a travel sponsorship engaged business travelers, while messaging touted the hotel’s luxury accommodations and highlighted location-specific amenities.

How do we know the campaign was a success? Check out these results:

15M+

people reached

108K

landing page clicks

0.42

CTR

(+4x the Google Rich Media Display Benchmark)