Every holiday season, consumers are lured to brick and mortar stores for huge sales and mega deals. So what do you do if you’re purely a digital play? You get smarter with your approach.

Google Play, the entertainment marketplace, had three goals during the holiday season: stay top of mind with Android users, expand its reach and encourage downloads. Watson Advertising offered a sound approach that was sure to break through during the typical holiday noise.

The mobile campaign featured high-impact Branded Backgrounds to increase awareness whenever users checked the weather. WEATHERfx targeting ensured that consumers engaged with relevant creative and messaging that synced perfectly with their current local weather conditions.