When a leading casual dining chain wanted to target core guests with strong value promotions during lunch and dinner, drive brand reconsideration through maximum visibility, and speak to the right customers, in the right place, at the right time, it turned to Watson Advertising to reach relevant consumers.

Leveraging our award winning branded backgrounds and custom creative in store locators, we promoted the brand’s new menu specials during key dining windows. Current and potential customers were effectively targeted with Watson Advertising’s 1st-party location offering, and the campaign also included an attribution study to measure in-store visits.

The right combination of high impact creative, location targeting, and store locators led to success. The campaign resulted in:


incremental in-store visits


more efficient cost per visit than category benchmarks


above the brand’s CTR benchmarks


of exposed users visited the brand’s restaurants within 12 days