McDonald’s came to The Weather Company looking to generate excitement and awareness around McCafe’s limited time specialty coffee offerings, increase engagement, drive consumers in-store to purchase, and measure in-store visits.

To meet these objectives, McDonald’s used high impact branded backgrounds to capture users’ attention and native photo to integrate McDonald’s into the seamless flow of The Weather Channel mobile app.


By leveraging our 1st party location data, McDonald’s was able to reach millennials who frequent QSR breakfast-style diners, and through audience targeting, target women 18-49.

In addition, we were able to connect mobile ad exposures to physical store visits through a Placed attribution study.

McDonald’s leveraged Watson Advertising’s location data and store locators to drive great results!




more efficient cost per visit than category benchmarks



for mobile branded backgrounds

+25% vs. benchmark


of exposed users visited McDonald’s restaurants within 3 days