If you’re going for a run, checking the weather before you head outside is as important as, well, putting on your shoes. Knowing the forecast can help you plan your route and prepare for the conditions. So when Michelob ULTRA wanted to show active adults that their beer wouldn’t undo all the hard work they put in each day, the brand turned to The Weather Company.

The partnership produced GoRun, a personalized feature inside our mobile app that helps runners and everyday athletes plan their outdoor workouts according to the weather—at that moment and through the rest of the week. GoRun also helps them understand how temperature, humidity, precipitation and wind can affect their bodies during a workout. They can even customize it based on their preferred outdoor conditions.