Just because people love the outdoors doesn’t mean they don’t spend time online. REI and Watson Advertising proved that with the right blend of compelling content alongside relevant display ads, they could engage outdoor enthusiasts and drive results.

REI wanted to increase online and in-store sales by generating awareness of its holiday sale. We embarked on a cross-screen, integrated content experience featuring REI products adjacent to editorial content to intuitively lead consumers down the purchase funnel.

The results spoke for themselves, with our native solutions far exceeding CTR goals and generating the highest ROAS of any publisher, at 2X the goal. And the greatest gift of all was that the best performing placement resulted in 6x the ROAS goal.

But what would you expect from two companies that know the outdoors better than anyone?