In today’s environmentally-conscious world, Toyota came to Watson Advertising looking to reach and engage auto-intenders. Since Toyota’s Prius Prime vehicle is more technologically advanced than your average car, our Watson Ads technology solution provided a perfect vehicle to engage and educate this tech savvy audience.

Watson Advertising and Toyota collaborated on the first cognitive ads for the auto industry with Watson Ads. Watson was trained on Toyota’s product information and vehicle FAQ’s, and used natural language processing to enable 1:1 dialogue with users.

Watson Ads engaged in real-time conversations, allowing consumers to interact with the Toyota Prius Prime in a brand new way, via dynamic ads across The Weather Channel app and website.

These great results also may help to inform Toyota’s overall planning and strategies – from product to supply chain management to marketing:


Google Rich Media Interaction Time Benchmark


Total User Conversations


Interactions per Session for Big Web


Increase in Purchase Consideration among M35-49


higher engagement with audience-based location targeting than other audience-based campaign targeting used